Policies & Premiums

Gross Written Premium

In 2015, Gross Written Premium increased to $490.5 million. This marks the ninth consecutive year that we’ve experienced growth of 40% or more since our launch.

Membership Growth

The membership grew by more than 35% in 2015, ending the year at just below 50,000 successful families across the country.

Membership Diversification

PURE’s book of business continues to diversify. Diversified growth enables PURE to improve the efficiency of its reinsurance spend and offset the severity of any one catastrophe event.

Subscriber Savings Accounts

We are delighted to announce that we have made an allocation of $4 million to Subscriber Savings Accounts (SSAs) for 2015. This brings the total to $19.5 million allocated back to the membership since inception. For more information on SSAs and the unique value they provide, visit pureinsurance.com/ssa.

Member Retention

Our annual member retention rate of 96% is the highest in the high net worth category. We are delighted that so many members choose to renew their coverage with PURE year after year.

Fifth Renewal Benefit

At PURE, loyalty is rewarded with savings. Upon reaching their fifth renewal, members are no longer required to pay surplus contributions. By the end of 2015, a total of 6,469 members had reached this milestone and realized a combined savings of more than $6 million on top of our already competitive rates.

Fifth Renewal Benefit

Product Suite

PURE offers comprehensive, customizable insurance products tailored to meet the needs of high net worth individuals. Members who bundle their policies have fewer coverage gaps and benefit from generous discounts, along with the ease and convenience of a single billing statement.*

The following illustrates the percentage of members who have that coverage in place with PURE.

*Single billing statement is not currently available for Flood.